New Arrivals by ellie and sam - Soft & cozy, made in California

Our New Arrivals collection brings together the latest pieces crafted by ellie and sam, designed with the same softness, quality, and modern simplicity families love. Each item is made in small batches in California, reflecting our commitment to thoughtful craftsmanship and materials chosen for comfort, durability, and everyday ease. This collection highlights our newest colors, updated textures, and fresh seasonal releases — all created to bring warmth and comfort to your little one’s daily routine.

Parents look to our New Arrivals for pieces that blend beautifully into their home and lifestyle. Whether it’s a new blanket style, a refreshed colorway, or a cozy essential designed for gifting, every item is made to feel soft against delicate skin and hold up through countless snuggles, naps, and adventures. These additions are curated with intention, offering families timeless designs that feel both elevated and effortless.

From newborn essentials to cozy favorites that grow with your child, our New Arrivals collection is the best place to discover what’s new, what’s seasonal, and what’s just been added to the ellie and sam lineup. Each piece is crafted to bring comfort to every moment.